Caleb Warren

Associate Professor of Marketing

University of Arizona

I think, write, and sometimes teach in the Marketing Department at the University of Arizona.


I think about why and when people respond positively to behaviors that part from the norm. Although we don’t approve when someone punches a kitten or drives on the wrong side of the street, we think that some norm violations are funny and others are cool. I write about these positive reactions to counter-normative behaviors and why and when people have them. I sometimes write about other topics related to why people buy stuff. Because I work in a marketing department, I call people consumers. But I think my ideas apply even to people who aren’t buying something.


I teach consumer behavior (enthusiastically) and digital marketing (reluctantly).


In my spare time, I write and perform songs about townies and the boys and girls who party with them.