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Associate Professor of Marketing
University of Arizona
I think, write, and teach as a proud member of the Marketing Department at the University of Arizona.
I think about what makes things funny, what makes things cool, and what helps people reach their goals.
I write about these ideas in academic journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Personality & Social Psychology, and Psychological Science.
I teach consumer behavior (enthusiastically), digital marketing (reluctantly), and writing (experimentally).
In my spare time, I write and perform songs about townies and the boys and girls who party with them.
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