Caleb Warren
Coolness
Tedx Talks
What Makes Things Cool?
University of Arizona, Tucson, AZ, February 2018
(w/ M. C. Campbell)
Ironic Consumption ~ Journal of Consumer Research
(w/ G. S. Mohr)
Brand Coolness ~ Journal of Marketing
(w/ R. Batra, S. Loureiro, & R. Bagozzi)
Opinion: What Makes Things Humorous ~ Proceedings of the National Academy of the Sciences
(w/A. P. McGraw)
Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs ~ Journal of the Association for Consumer Research (w/ M. Reimann)
Is Being Emotionally Inexpressive Cool? ~ Journal of Consumer Psychology (w/ T. Pezzuti & S. Koley)
(w/ M. C. Campbell)
Academic Papers
Selected Press Coverage
10 Characteristics of Brand Coolness-- And How to Engineer Them ~ American Marketing Association
August 7, 2019
Why White Castle has become a Valentine’s Day dinner destination ~ Vox
January 25, 2019
We buy each other gifts with misanthropic slogans to forge a common bond ~ Vox
November 9, 2018
Caleb Warren on Marketing Matters ~ Wharton Business Radio
September 17, 2018
Irony is Back in Fashion ~ MarketWatch
August 25, 2018
UA Researchers Say Irony is the New Black ~ Tucson Weekly
August 21, 2018
Wanna Look Cool? Give Smiling a Shot ~ US News
May 20, 2018
UA Researchers Link Smiling Faces with Coolness ~ Arizona Public Media
May 17, 2018
People Who Smile Are Regarded as Cooler ~ Science 2.0
April 20, 2018
Not Smiling Doesn't Make You Look Cooler: Study ~ New York Post
April 16, 2018
Not Smiling Won't Make You Cooler, According to Science ~ Moneyish
April 15, 2018
Study: Smiling Makes You Seem Cooler ~ Psych Central
April, 2018
The Hidden Science Behind What Makes Things Cool
~ The Rooster
August 11, 2017
Would You Pull the Trolley Switch? Does It Matter? ~ The Atlantic
October 9, 2015
Too Soon? ~ This American Life
August 14, 2015
In PBR's Big Milwaukee Homecoming, The Brewing Giant Goes Micro ~ NPR
August 5, 2015
The coolest brands have element of rebellion, A&M researcher says ~ The Eagle (front page)
Jun 15, 2014
Sales Strategy: Stay Cool, Cute and Exclusive ~ Wall Street Journal
Jun 12, 2014
The Real Reason Hipsters Love PBR ~ Huffington Post
May 29, 2014
Wanna Be Cool? Here's How ~ Forbes
May 27, 2014
Toward a Universal Theory of 'Cool' ~ The Atlantic
May 23, 2014