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Caleb Warren


On Coolness...


What Makes Things Cool? How Autonomy Influences Perceptions of Coolness ~ Journal of Consumer Research

(w/ M. C. Campbell)

Brand Coolness ~ Journal of Marketing

(w/ R. Batra, S. Loureiro, & R. Bagozzi)

Trying Too Hard or Not Trying Hard Enough? How Effort Shapes Status ~ Journal of Consumer Psychology

(w/ N. B. Warren)

Ironic Consumption ~ Journal of Consumer Research

(w/ G. S. Mohr)

Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs ~ Journal of the Association for Consumer Research (w/ M. Reimann)

Is Being Emotionally Inexpressive  Cool? ~ Journal of Consumer Psychology (w/ T. Pezzuti & S. Koley)

A Risk of Meaning Transfer: Are Negative Associations More Likely to Transfer than Positive Associations ~ Social Influence

(w/ M. C. Campbell)

On Humor...

Benign Violations: Making Immoral Behavior Funny

~ Psychological Science (w/ A. P. McGraw)


Differentiating What Is Humorous From What Is Not

~ Journal of Personality and Social Psychology (w/ A. P. McGraw)

Humor, Comedy, and Consumer Behavior ~ Journal of Consumer Research (w/ A. Barsky & A. P. McGraw)

What Makes Things Funny? An Integrative Review of the Antecedents of Laughter and Amusement ~ Personality and Social Psychology Review (w/ A. Barsky & A. P. McGraw)

Too Close For Comfort or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps ~ Psychological Science

(w/ A. P. McGraw, L. E. Williams, & B. Leonard)


Humorous Complaining ~ Journal of Consumer Research

(w/ A. P. McGraw & C. Kan)

When Does Humorous Marketing Hurt Brands? ~ Journal of Marketing Behavior (w/A. P. McGraw)


The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

~ Social Psychological and Personality Science

(w/ A. P. McGraw & L. E. Williams)

Opinion: What Makes Things Humorous ~ Proceedings of the National Academy of the Sciences

(w/A. P. McGraw)

Being Funny is Not Enough: The Influence of Perceived Humor and Negative Emotional Reactions on Brand Attitudes ~ International Journal of Advertising 

(w/ E. P. Carter & A. P. McGraw)

Revisiting External Validity: Concerns about Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

~ Social and Personality Psychology Compass

(w/C. Baumann, A. P. McGraw, & D. Bartels)

Is Laughter the Best Marketing? Why This is the Wrong Question ~ Current Opinion in Psychology

(w/ S. F. Do)

Appreciation of Humor ~ The Encyclopedia of Humor Studies 

(w/ A. P. McGraw)


The Benign Violation Theory of Humor  

~ The Encyclopedia of Humor Studies (w/ A. P. McGraw)


Psychological Distance ~ The Encyclopedia of Humor Studies 

(w/ A. P. McGraw & L. E. Williams)

On Communication...

Marketing Ideas: How to Write Research Articles That Readers Understand and Cite ~ Journal of Marketing

(w/N. L. Warren, M. Farmer, & T. Gu)

Intel Inside: The Linguistic Properties of Effective Slogans ~ Journal of Consumer Research

(w/ B. T. Hodges & Z. Estes)

A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment ~ Proceedings of the National Academy of the Sciences

(w/K. Milkman et al.)

A 680,000-person mega-study of nudges to encourage vaccination in pharmacies ~ Proceedings of the National Academy of the Sciences

(w/K. Milkman et al.)

Certainty in Language Increases Consumer Engagement on Social Media ~ Journal of Interactive Marketing

(w/ T. Pezzuti & J. M. Leonard)

On Goal Pursuit...

Goal Monitoring: When One Step Forward Seems Larger Than One Step Back ~ Journal of Consumer Research

(w/ M. C. Campbell) 

When Financial Platforms Become Gamified, Consumers' Risk Preferences Change ~ Journal of the Association of Consumer Research

(w/ C. Hüller and M. Reimann)

Values and Preferences: Defining Preference Construction

~ Wiley Interdisciplinary Reviews: Cognitive Science

(w/ A. P. McGraw & L. Van Boven)

Academic Papers
Eller Research Video
Tedx Talks

Humor Ted Talk by Caleb Warren at Bocconi University in 2013
What Makes Things Funny?
Bocconi University, Milan, Italy, February  2013
What Makes Things Cool?
University of Arizona, Tucson, AZ, February  2018
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Writing Clarity Calculator

Want to write more clearly? Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and I wrote an article and created an online tool to help improve your writing. The tool, called the writing clarity calculator, will help you understand how your writing compares to articles published in top marketing journals.

Watch Nooshin and Matt present our research here:

JM Webinar slides- Writing clarity- Warren et al-  04 26 21.jpg
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