What Makes Things Cool? How Autonomy Influences Perceptions of Coolness ~ Journal of Consumer Research

(w/ M. C. Campbell)

Benign Violations: Making Immoral Behavior Funny

~ Psychological Science (w/ A. P. McGraw)

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Ironic Consumption ~ Journal of Consumer Research

(w/ G. S. Mohr)

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Brand Coolness ~ Journal of Marketing

(w/ R. Batra, S. Loureiro, & R. Bagozzi)

Differentiating What Is Humorous From What Is Not

~ Journal of Personality and Social Psychology (w/ A. P. McGraw)

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Humor, Comedy, and Consumer Behavior ~ Journal of Consumer Research (w/ A. Barsky & A. P. McGraw)

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What Makes Things Funny? An Integrative Review of the Antecedents of Laughter and Amusement ~ Personality and Social Psychology Review (w/ A. Barsky & A. P. McGraw)

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Marketing Ideas: How to Write Research Articles That Readers Understand and Cite ~ Journal of Marketing

(w/N. L. Warren, M. Farmer, & T. Gu)

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Goal Monitoring: When One Step Forward Seems Larger Than One Step Back ~ Journal of Consumer Research

(w/ M. C. Campbell) 

Opinion: What Makes Things Humorous ~ Proceedings of the National Academy of the Sciences

(w/A. P. McGraw)

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Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs ~ Journal of the Association for Consumer Research (w/ M. Reimann)

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Is Being Emotionally Inexpressive  Cool? ~ Journal of Consumer Psychology (w/ T. Pezzuti & S. Koley)

Too Close For Comfort or Too Far to Care? Finding Humor in Distant Tragedies and Close Mishaps ~ Psychological Science

(w/ A. P. McGraw, L. E. Williams, & B. Leonard)

Humorous Complaining ~ Journal of Consumer Research

(w/ A. P. McGraw & C. Kan)

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When Does Humorous Marketing Hurt Brands? ~ Journal of Marketing Behavior (w/A. P. McGraw)

The Rise and Fall of Humor: Psychological Distance Modulates Humorous Responses to Tragedy

~ Social Psychological and Personality Science

(w/ A. P. McGraw & L. E. Williams)

A Risk of Meaning Transfer: Are Negative Associations More Likely to Transfer than Positive Associations ~ Social Influence

(w/ M. C. Campbell)

Revisiting External Validity: Concerns about Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology

~ Social and Personality Psychology Compass

(w/C. Baumann, A. P. McGraw, & D. Bartels)

Appreciation of Humor ~ The Encyclopedia of Humor Studies 

(w/ A. P. McGraw)

Values and Preferences: Defining Preference Construction

~ Wiley Interdisciplinary Reviews: Cognitive Science

(w/ A. P. McGraw & L. Van Boven)

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Being Funny is Not Enough: The Influence of Perceived Humor and Negative Emotional Reactions on Brand Attitudes ~ International Journal of Advertising 

(w/ E. P. Carter & A. P. McGraw)

The Benign Violation Theory of Humor  

~ The Encyclopedia of Humor Studies (w/ A. P. McGraw)

Psychological Distance ~ The Encyclopedia of Humor Studies 

(w/ A. P. McGraw & L. E. Williams)

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A Mega-Study of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment ~ Proceedings of the National Academy of the Sciences

(w/K. Milkman et al.)

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A 680,000-person mega-study of nudges to encourage vaccination in pharmacies ~ Proceedings of the National Academy of the Sciences

(w/K. Milkman et al.)

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Certainty in Language Increases Consumer Engagement on Social Media ~ Journal of Interactive Marketing

(w/ T. Pezzuti & J. M. Leonard)

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Eller Research Video